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Einstein Bros Bagels

Bagel Toppers

After many sleepless nights creating a pitch, Fear Not Agency was awarded Agency of Record for National food chain Einstein Bros Bagels. The agency was put in charge of rebranding the national chain. Myself along with Copywriter Mike King, Creative Director Jorge Lamora and Designer Jacob Gerhardt were given the privilege to come up with the companies first out of home campaign after the big rebrand, for a brand new product line called Bagel Toppers.

Date your Bagel

Since this new product line, Bagels Toppers was all about distinct tastes, personalities and fun. Why not create personalized Tinder profiles for each bagel, and let the public match with the flavor they felt most passionate about in a fun and satirical way. After matching with your bagel of choice you were given a coupon for a Bagel Topper as well as the opportunity to flirt with you bagel through tinder messenger.